Swatch is a world-famous brand that has proven over the years the constant striving to improve its watches, both in terms of technology and modern fashion trends. With the first collection of 1983 Swatch watches captured the world market. Since then, Swatch continues to develop technology offering new series of men's and ladies' watches with a classic, sporty or a more modern design. The company also produces also very stylish jewelery and sunglasses. The combination of different materials, coatings and colored crystals make the accessories of Swatch unique.

  Swatch is the most visible of the Swatch Group’s 18 brands and the most famous plastic watch in the world - brands Omega, Longines, Rado, Tissot, Hamilton, Calvin Klein, Swatch, Flik Flak, Certina, Mido, Harry Winston, Blancpain, Glashutte Original, Breguet, Jaquet Droz, Leon Hatot, Union Glashutte, Balmain and the multi-brand retail companies Tourbillon and Hour Passion.

 The Swatch brand is well-positioned and generally available with the established network of stores in more than 120 countries along with the Flik Flak brand, a reserved area for kids' watches.

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